I've developed and directed brand-focused product and event names, taglines and slogans, campaign themes, packaging romance copy, and brand system guidance.
Brand Campaign ThemesCoors Banquet—Make It a Banquet
Brand Campaign Themes
Coors Light—Hit Refresh
Brand Packaging
black velveT, LABEL FRONT
Blended at birth, distilled, and barrel–aged in oak under the supervision of the Canadian government
black velvet, LABEL BACK
After perfecting his recipe and maturing the distinct blend in oak barrels, Master Distiller Jack Napier drew a glass. Reveling in the taste, he pronounced it "Black Velvet", epitomizing this smoothest of blended Canadian whiskies.
After perfecting his recipe and maturing the distinct blend in oak barrels, Master Distiller Jack Napier drew a glass. Reveling in the taste, he pronounced it "Black Velvet", epitomizing this smoothest of blended Canadian whiskies.
COORS BANQUET, CAN FRONT
Brewed in Golden, Colorado with 100% Rocky Mountain Water for a Legendary Taste
COORS BANQUET, CAN BACK
Back in the 1800’s, work didn’t get much harder than mining gold in the Rockies. When the miners came down to gather for their legendary Banquets, Adolph Coors was there — with ice cold Coors. Over time, Coors became affectionately known as “the Banquet beer”. The name stuck, and Coors Banquet has been a cornerstone of gatherings, holidays and celebrations ever since.
Promotional Campaigns
Back in the 1800’s, work didn’t get much harder than mining gold in the Rockies. When the miners came down to gather for their legendary Banquets, Adolph Coors was there — with ice cold Coors. Over time, Coors became affectionately known as “the Banquet beer”. The name stuck, and Coors Banquet has been a cornerstone of gatherings, holidays and celebrations ever since.
Promotional Campaigns
COORS BANQUET
CAN DO ATTITUDE
In 1959, Coors invented the first 100% recyclable aluminum can.They left it unpatented and supported it with a Cash for Cans program. Today, thanks to your can do attitude, aluminum cans are the #1most recycled item in the U.S.
COORS LIGHT
THANKS A MILLION
Actually, more like 152 Million—the number of aluminum cans recycled each day. Coors invented the first 100% recyclable aluminum can in 1959. Today aluminum cans are the #1 most recycled item in the U.S., thanks to you.
CAN DO ATTITUDE
In 1959, Coors invented the first 100% recyclable aluminum can.They left it unpatented and supported it with a Cash for Cans program. Today, thanks to your can do attitude, aluminum cans are the #1most recycled item in the U.S.
COORS LIGHT
THANKS A MILLION
Actually, more like 152 Million—the number of aluminum cans recycled each day. Coors invented the first 100% recyclable aluminum can in 1959. Today aluminum cans are the #1 most recycled item in the U.S., thanks to you.
lANDOR ASSOCIATES