Looking to expand the heritage packaging program further in 2013, 1930’s-era ‘Stubby’ bottles were introduced, pushing the program’s success to new heights which included sustaining and heritage series labels.
Launched in June 2013, the stubby bottles skyrocketed in volume up to 45.1%.
Prior to launch Coors Banquet bottle packages were running -5.6%. Package distribution increased to 47.9%, proving packaging innovation does work.
Prior to launch Coors Banquet bottle packages were running -5.6%. Package distribution increased to 47.9%, proving packaging innovation does work.
Structural Design
Sustaining Packaging
Promotional Heritage Series
landor associates